The initial plan consisted of 3 steps.
→ 1. Launching Facebook Ads
First, our team at Interactic Media built and launched a Facebook ad campaign focused on acquiring new customers. With no historical data, the strategy centred on finding the right customers before Black Friday.
In the copy of the ad campaigns, we leveraged Picassify’s best reviews, features and benefits as a way to create trust and encourage website visitors to make their first purchase.
Pro tip: Always find a customer review that answers all the concerns of a customer. For example, shipping time, quality of products, customer support.