Picassify / Case study
← All resultsFully booked twice before Christmas.
Picassify turns customer photos into hand-drawn caricatures. We built customer acquisition for the new gift brand through Meta ads, creative and email marketing, preparing for Christmas and Valentine’s Day.
Picassify
Austria · Germany
Meta Ads · Ad creative · Email marketing
A new gift brand’s first Christmas.
Picassify launched in autumn 2020. Customers could order a personalised caricature from their own photos as a gift for a partner or family member. Christmas was approaching, and there was no previous advertising data to build on.
The brief was to grow orders while keeping advertising profitable. A new brand also needed to earn trust: shoppers had to see what they would receive and hear from people who had already ordered.
Showing the gift and the occasion together.
Use customer photos and reviews.
We often showed the original photo alongside the finished caricature in the ads. We also used photos of customers holding their drawings. The copy highlighted their reviews and the benefits of a personalised gift.
Build around Christmas, then Valentine’s Day.
We adapted the better-performing creative for Christmas gifting and used retargeting to reach people who had already shown interest. After Christmas, we created new ads featuring caricatures of couples for the Valentine’s Day campaign.
Follow up through email.
We set up email sign-ups, campaigns and automated flows in Klaviyo. The emails encouraged subscribers to place their first order and brought shoppers who had abandoned their carts back to complete their purchase.
In December, artist capacity became the limit.
Christmas orders filled the artists’ capacity twice, leaving Picassify unable to accept further work. Facebook ads recorded a 5.02× ROAS in December. After Christmas, we continued customer acquisition with campaigns for Valentine’s Day.
- Christmas2×
Artists reached their order capacity.
- December5.02×
ROAS reported by Facebook.
After Christmas, we needed another occasion for the same gift. For Valentine’s Day, we put couples’ caricatures at the centre of the ads. That gave us a way to keep acquiring customers after the Christmas season.
Want to grow your online sales profitably?
Let’s review your store and advertising figures, and see where changes could improve your returns.
Request a profit audit ↗We reply within 24 hours.
These brands chose Interactic Media
